Simply Essential Beauty Case Study

A treatment menu wide enough to need its own map.

Simply Essentials - a website built by SME Web Designs, Derby

Client:

Simply Essential Beauty

Location:

Walsall

What they do:

Massage and wellness salon based at Simply Gym, Walsall, offering sports massage, oncology massage, reflexology, hot stones, waxing and reiki, plus a home-visit option priced by distance.

Simply Essential Beauty runs a genuinely wide treatment list, from sports massage through to oncology massage and reiki, plus a home-visit service priced by distance. The site needed to make that range easy to browse without burying the specialisms that set the salon apart.

I built the site around clear treatment categories so sports massage, oncology massage and reflexology each get proper billing instead of disappearing into one long list.

The home-visit option, including how it’s priced by distance, sits alongside the in-salon treatments rather than as an afterthought, so visitors understand both ways they can book from the first visit.

A site that gives Simply Essential Beauty’s oncology massage work, genuinely rare among local salons, the same visibility as its more common treatments, alongside a clear route to book either in-salon or at home.