The brief

MateRight offers a genuinely niche service, canine progesterone blood testing, to an audience most agencies wouldn’t know how to talk to: experienced dog breeders. The site needed to speak to them in their own language rather than sounding like a generic lab.

What I did

I put Tracey’s own thirty years of breeding experience at the centre of the site, so it reads as advice from someone who’s bred dogs herself, not a faceless testing service.

Testimonials, a puppy gallery and clear FAQs sit alongside the practical details, licensing, results turnaround, and how to book a test, so the site does the reassurance and the logistics in one place.

The result

A site that reads like it was built for breeders by someone who understands breeding, which is exactly what MateRight needed to stand out from generic testing labs.