The brief

Diamond Beauty Boutique has been trading in Stoke-on-Trent since 2009, with a treatment list long enough to cover nearly every reason someone visits a beauty salon. The site needed to carry that history while making the full range, and its occasion-based packages, easy to find.

What I did

I grouped the bridal, maternity and prom pamper packages together as their own section, so anyone planning for a specific occasion can go straight to a bookable option rather than piecing one together from a treatment list.

The Flabélos whole-body vibration technology gets its own clear explanation rather than a single line buried among nail and facial treatments, since it’s a genuine point of difference worth calling out.

The result

A site that reflects over fifteen years of trading history while making Diamond Beauty Boutique’s packages and specialisms, not just its price list, the first thing a new visitor sees.