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1Gas Connections Case Study
One thing the site had to do: bring in qualified enquiries.
The brief
1Gas Connections didn’t need a content-heavy site. Customers arrive already knowing they need a gas connection; the job was to get them to a quote request without making them understand the technical process first.
What I did
I kept the homepage focused on one action, get a free quote, with a simple postcode and contact form rather than pages of technical explanation standing in the way.
Trustpilot reviews sit visibly on the page, so a customer comparing quotes from multiple companies has social proof right where they’re deciding.
The result
A lead-generation site that does exactly one job well, turning visitors into quote requests without asking them to become gas connection experts first.