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Foundations Beauty Case Study
Thirty years of experience, built around how the salon actually runs.
The brief
Foundations Beauty is built on Carole’s thirty years in the industry. The site needed to carry that experience clearly, while staying true to a genuinely practical detail: the salon is cash-only, and every visitor needs to know that before they arrive.
What I did
I put Carole’s experience and IHBC registration near the top of the site, so trust is established before anyone starts browsing treatments.
The cash-only policy is stated plainly rather than hidden in the small print, because it’s a real constraint on how a booking works, not a detail to bury.
The result
A site that reflects three decades of one therapist’s experience while being honest about how the business actually operates, so nobody turns up expecting to pay by card.