A shop and a classroom, running side by side.
Client:
MoyraUK
Location:
East Leake, Loughborough
What they do:
Nail art and beauty supply retailer trading over 20 years. Full e-commerce range including gel polish, stamping systems, extensions and builder in a bottle, plus certified education courses and pop-up events.
The brief
MoyraUK needed more than a shop. The site had to support product sales and certified nail courses side by side, for customers who are as likely to be learning as buying.
What I did
I built proper e-commerce into the site for the full product range, gel polish, stamping systems, extensions, builder in a bottle, so twenty years of stock could be browsed and bought without friction.
The certified education courses sit alongside the shop as their own clear section, rather than getting lost under product categories, so someone coming to learn isn’t treated as an afterthought to someone coming to buy.
The result
A site that runs two businesses at once, retail and education, without either one crowding out the other.