Thirty years of experience, built around how the salon actually runs.
Client:
Foundations Beauty
Location:
Hartlepool
What they do:
Independent beauty therapy salon in Hartlepool run by Carole, 30+ years’ experience, IHBC registered. Gatineau facials, massage, manicures, pedicures, waxing and tanning, plus pamper parties. Cash-only.
The brief
Foundations Beauty is built on Carole’s thirty years in the industry. The site needed to carry that experience clearly, while staying true to a genuinely practical detail: the salon is cash-only, and every visitor needs to know that before they arrive.
What I did
I put Carole’s experience and IHBC registration near the top of the site, so trust is established before anyone starts browsing treatments.
The cash-only policy is stated plainly rather than hidden in the small print, because it’s a real constraint on how a booking works, not a detail to bury.
The result
A site that reflects three decades of one therapist’s experience while being honest about how the business actually operates, so nobody turns up expecting to pay by card.