The brief

Cedarscape install decorative concrete and resin-bound surfaces for homeowners and commercial clients across Derby, Nottingham and Burton-on-Trent. Three genuinely different products under one roof, pattern imprinted concrete, resin-bound surfacing and exposed aggregate concrete, each with its own look, price point and use case. The site needed to explain the difference clearly enough that a homeowner could work out which one they actually wanted, without ever feeling like a lecture.

What I did

I split the three services onto their own pages, each with its own hero section and benefit-led copy, so a visitor searching for resin driveway Derby lands somewhere written specifically for that, not a generic our services page trying to cover everything at once.

The galleries are organised by application, domestic, commercial, exposed aggregate and resin-bound, so anyone browsing can go straight to examples that look like their own project rather than scrolling through everything Cedarscape has ever laid. Real customer testimonials sit alongside the galleries throughout the site, and every service area has its own contact number, so a call coming in already tells Cedarscape roughly where the job is.

The result

A site where the finished work carries the weight, structured so a homeowner in Derby, a facilities manager in Nottingham, and a landscaper looking for exposed aggregate finishes in Burton-on-Trent can all find their way to the right page in a couple of clicks.